Fira Barcelona, Gran Vía
31 Jan - 03 Feb 2023

The Benefits of Tradeshow Marketing

Tradeshows generate powerful environments for quality audience engagement. They enable strong and effective multi-stage, face-to-face communication in multiple contexts:

  • Prospecting, qualifying and opening relations
  • Connecting with new suppliers and partners
  • Recruiting dealers and distributors
  • Maintaining company and brand image exposure
  • Showing support for sponsoring associations
  • Launching new products and services

Year on year, ISE continues to enable return on investment. Industry research shows that ISE attracts attendees with influence and purchasing power.

Evidence of the impact of ISE comes from exhibitor demand. ISE 2022 provides even greater marketing opportunities for exhibitors than ever before.