Fira de Barcelona Gran Via
1-4 June 2021

Technology ZonesNine showfloor areas dedicated to the most advanced integration technologies

At the Fira de Barcelona, we are able to dedicate a greater proportion of the exhibition space to Technology Zones. These nine locations group together exhibitors in major technology areas. This approach makes it easier for attendees to find and compare the solutions they are looking for, and saves them time.

The nine Technology Zones are:

  • Audio (Halls 8.0 & 8.1)
  • Broadcast & Content Creation (Hall 7)
  • Digital Signage & DooH (Halls 6 & 7)
  • Education Technology (Hall 2)
  • Live Events (Hall 7)
  • Residential (Hall 2)
  • Smart Building (Hall 2)
  • Unified Communications (Halls 1 & 2)
  • VR/XR/AR (Hall 2)
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Audio

The audio chain, from microphones and amplifiers to loudspeaker systems and networking, is an ever-prominent force at the show. High-quality audio is a fundamental element of the audiovisual experience, from boardrooms and classrooms to auditoriums and stadiums. ISE’s Audio Zone has firmly established itself as the key destination for professionals looking to find out about the latest innovations, whether around signal processing & transport, immersive spatial audio or the cutting edge of loudspeaker design.

From 2021, a separate Technology Zone has been created for Live Events.

Broadcast & Content Creation

Advances in networking, storage, distribution and streaming have made professional-quality broadcast solutions much more accessible. Intellectual property owners are now creating and disseminating their own content on their own terms. ISE has presented solutions for broadcast and content creation for use in permanent installations and in live events for several years. Now, we’ve created a dedicated Broadcast & Content Creation Zone at ISE 2021. On show will be solutions including cameras, microphones, audio consoles, production switchers, intercoms, video interfaces, processors and KVM switches.

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Digital Signage & DOOH

Digital signage has been the fastest growing market segment at ISE in recent years. It is, therefore, no surprise that the Digital Signage & DOOH Zone at ISE showcases how state-of-the-art digital signage is used extensively for advertising and information delivery. The retail, transportation, healthcare, corporate, education, leisure, and hospitality sectors are just some of the areas where digital signage plays a significant role. At ISE, see digital signage in action and understand how it can boost your business.

Education Technology

The Education Technology Zone at ISE tells the story of how AV technology is helping to drive innovative teaching practices. We are experiencing a revolutionary period in education; learning has never been this multi-dimensional before, nor has it been so well supported by the latest technologies. For educational institutions, businesses, private tutors and professional development specialists, ISE provides a shop window to the latest technology derived educational tools and solutions.

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Live Events

Audience expectations are constantly rising. That means the technology being deployed in live events is becoming increasingly wide-ranging and sophisticated. And it’s no longer enough just to stage an engaging concert, performance or sports event. Increasingly, events producers are looking to deliver an immersive experience that begins at the entrance to the venue. The Live Events Zone is new for ISE 2021. It will showcase lighting and lighting control, rigging and staging equipment, motion tracking, video mapping, holography and much more besides. It will be full of solutions for small temporary venues right up to major stadium concerts.

Residential

With the backing of joint-partner CEDIA, ISE is extremely well positioned as a leading voice in Residential solutions and home automation. Residential solutions and the associated technologies have always been a fundamental, core element of the show. The category’s development is particularly apparent in the Residential Zone at ISE, where attendees can discover the real-world benefits of home entertainment, building automation and energy management systems in a residential environment.

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Smart Building

ISE really is a feast for smart building technologies, solutions and insight. Not only does the show host the annual Smart Building Conference, but the Smart Building Zone at ISE provides a category-specific area of the show floor for those interested in this segment of the AV and systems integration industry. Visitors to this zone will find manufacturers, suppliers and integrators, covering a range of technologies, including: air conditioning, lighting and shutter control, security systems, heating, ventilation, monitoring, alarming, water control, energy management, metering, audio and household appliances.

Unified Communications

In the Unified Communications Zone at ISE, attendees will find the latest in UC products and solutions designed for this dynamic market sector. If you are looking to equip your multi-site businesses, boardroom or office with the latest in communications and collaboration technology, then ISE provides the perfect showcase. If you are a UC technology installer or integrator, the show gives you the perfect opportunity to see what’s available to your customers.

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VR/AR/XR

Virtual and augmented reality applications transcend the restrictions of physical distance and separation and deliver unique experiences to individuals and groups. Integrating these technologies into AV solutions makes the experience richer and more immersive. Ecosystem developments such as 5G are extending the possibilities all the time. Enterprise, visitor attractions, education and entertainment are among the B2B sectors best placed to harness XR’s enormous potential. The VR/AR/XR Zone at ISE 2021 will showcase established and up-and-coming providers of these transformational solutions.