White Rabbit: The OFF Museum

Tech Tour details

White Rabbit: The OFF Museum

White Rabbit: The OFF Museum

A Catalan adventure where art and technology collide

White Rabbit - The OFF Museum in Barcelona is an innovative space where art and technology converge in unique and unexpected ways, offering visitors an immersive journey into Catalan culture.

The museum combines local Catalan artistry with cutting-edge technology to offer an immersive, sensory experience that feels like a modern celebration of creativity.

On the tour, guests can enjoy Barcelona’s best ice cream or artisan coffee while Jordi Pont, Director at Onionlab, presents Esclat, an immersive audiovisual celebration of Catalan culture and the city’s architecture. Eloi Maudell, CEO and Visual Researcher at PLAYMODES, will unveil VJYourself!, an installation combining dance and audiovisual media, where participants’ movements will be transformed into art through evolving visual compositions.

Curated with a distinctive Catalan influence, the museum brings together artists from Barcelona and tech experts to create futuristic installations. These installations, ranging from digital artworks to immersive soundscapes, are all designed to showcase the vibrancy and innovation found in Barcelona's creative community.

Enrique Vives, General Manager of the museum, explains the concept: “I wanted to create a space that showcases Catalan culture through both physical and digital art, offering an experience that taps into the emotions. Each installation encourages curiosity and delves into the digital world.”

Vives' passion for merging technology with artistic expression is evident. He proudly shares that much of the cutting-edge digital technology featured in the museum was developed in collaboration with local hardware providers he met at the ISE trade show in 2024.

The exhibits are highly interactive, encouraging visitors to engage with the art through touchscreens, sensors, and virtual reality. Projection mapping transforms the walls into moving art displays, creating an ever-evolving experience, while AI-generated art keeps visitors intrigued by its dynamic, changing nature. And if guests need a break, they can grab a coffee or ice cream before diving back into the exhibits.

Located at Passeig de Gràcia, just a 1-minute walk from Casa Batlló, White Rabbit - the OFF Museum offers more than just traditional art displays. It’s a space where the digital and physical realms combine, offering visitors an engaging and playful experience with a distinctly Barcelona flair.

This ISE Tech Tour takes place on Wednesday 5 February from 10:30 to 14:30.

View all Tech Tour details
Loading

ISE 2025 PARTNERS

PRESENTING SHOW PARTNERS

 

SPONSORING SHOW PARTNERS

 

SHOW SPONSOR

 

MEDIA PARTNERS