Redefining News and Media Production with AI and Virtual Production Studios
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Grup Mediapro, a global audiovisual leader, is setting new standards in news and production services. As part of the ISE tech tour, Emili Planas Quintana, CTO and Operations Manager and Isaac Bergada, Virtual Production Manager will showcase its newly refurbished virtual production studio and newsroom in Barcelona, highlighting Mediapro's role in revolutionising media production.
The studio's 210m² LED screen and advanced technologies like neural radiance fields (NeRF) will be featured, showcasing how these tools create stunning, realistic 3D environments for film, TV, commercials and sports.
See how Mediapro leverages NAS (network attached storage) to efficiently manage and distribute vast amounts of video content, ensuring a seamless production workflow.
The presentation will explore how AI is reshaping video and news production, solidifying Mediapro's position as a key innovator in the media industry.
The photo above shows a virtual production recording featuring the America's Cup trophy.
Find out more about Virtual Production here
This ISE Tech Tour will take place on Tuesday 4 February 2025 between 14:00 to 17:00.
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