FC Barcelona's Barça Immersive Tour
Tech Tour detailsMediapro Xperiences, the firm responsible for the museum's curation, design, and technological integration, will take visitors on an in-depth guided tour 500sqm immersive space featuring an innovative 360° production. This experience employs deepfake technology to bring football legends such as Johan Cruyff, Andrés Iniesta, and Lionel Messi to life.
The Barça Immersive Tour features 360° projection, deepfake technology bringing legends like Cruyff, Iniesta, and Messi to life, and interactive screens and VR for fans to engage with FC Barcelona’s history. Augmented reality adds a personalised touch, and guests can even take a photo with their favourite player to remember the experience.
Hear more about facts and figures since its opening in June 2023 and how technology has been used to help make it Catalonia's most popular tourist attraction and one of Spain's top three destinations.
Barça Immersive Tour is currently housed in the 2,300sqm Barça Ice Rink, a temporary location, ahead of its permanent home at the new Spotify Camp Nou stadium, set to open in 2026.
The Barça Immersive Tour will run from 09:30 to 12:00 on Friday 7 February.
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