The world of Digital Signage is forever advancing, but the industry sometimes struggles to find new revenue streams to supplement their growth. Through simple and innovative customer sensing products that can easily be added to an existing Digital Signage Network, a Digital Signage Service Provider can deliver real time data which can trigger relevant content at the point of purchase or provide passive data which can provide informed business insights. By providing similar data analytics, as has been developed online via Google Analytics for bricks and mortar environments, will allow the Digital Signage Service Provider the opportunity to provide new interactive technology, install these solutions, manage them and create more relevant content for their clientele.