Presented with the support of the Catalan AV Cluster

From the creation of avatars to hyper-realistic representation, digital humans are transforming the entertainment and brand industry. The boundaries between the real and the simulated blur, opening the doors to increasingly immersive experiences and new forms of social interaction. On the other hand, the star system is being reconfigured, where purely digital celebrities coexist with others who have been rejuvenated through technologies such as AI. In this session, we will observe the technological innovations behind digital humans and their future trends, also addressing the implications for managing and protecting digital identity and the new business models associated with them.