What happens when cinematic image-making moves beyond traditional film and broadcast environments into the wider world of professional AV? As audience expectations continue to evolve, there is an opportunity to rethink how live content is captured and delivered in spaces ranging from corporate environments and conference venues to cultural institutions and major live events.

In this session, Sony will explore how cinematic live production can elevate AV experiences, bringing a new level of visual storytelling, image quality and creative flexibility to environments that have traditionally relied on conventional AV capture and production techniques.

Drawing on Sony’s expertise across Cinema Line cameras, broadcast production and professional AV, the discussion will examine how cinematic cameras, shallow depth of field, expressive image-making and HDR workflows can create more immersive and emotionally engaging experiences for audiences, whether they are attending in person or watching remotely.

Sony’s recent cinematic live production for the Sagrada Familia celebrations during Pope Leo XIV’s historic visit will provide a real-world example of this approach in action, demonstrating how cinematic capture and broadcast workflows can be combined to bring a new visual dimension to a major live event.

The session will also explore the practical considerations for bringing cinematic live into professional AV environments, from camera selection and production workflows to integration, scalability and the role of technology partners in making these solutions accessible.

Attendees will discover how cinematic live can expand the creative possibilities of professional AV, helping organisations move beyond simply capturing an event towards creating a more compelling visual experience.