Fira Barcelona, Gran Vía
31 Jan - 03 Feb 2023
Stefanie Hanel

Stefanie Hanel

Director of Marketing Communications

Stefanie joined ISE in 2008. Her role involves co-ordinating all of ISE’s communication campaigns.

What is your favourite memory from a previous ISE show?

I have been with ISE for 13 years, so it’s very difficult for me to pick only one particular favourite memory… Generally speaking I think my favourite moments with ISE are the day before the show opens. As a team we get together, talk through the last challenges, walk the show floor and assemble for the team photo.

Stefanie and colleagues at ISE 2018

It’s always very special when you enter the halls on the first show day at 7:00am and you know that everything you worked on will kick off in a couple of hours. You just hope that all our customers are having a great experience and a successful show. I can’t wait to hear the words “The show is now open…” again!

Where would we usually find you outside of work?

I am a passionate horse rider. In my younger years I competed successfully in dressage, both nationally and internationally, but today it is more of a serious hobby. There is just not enough time to do everything I would like to do.

What are your top tips for staying motivated during the current lockdown?

My tip would be to create a list of all the things you ever wanted to do or fix in your home and go after them, one by one. It actually makes you really happy when you finally update pictures in photo frames, clean up the cellar or storage room or tidy up the closet. These are my small highlights during lockdown.

What are you currently watching?

Grey’s Anatomy – I am sort of addicted to this series, and have watched all seasons since it was launched in 2005. In the days before video on demand, you had to watch the episodes as they were broadcast; I remember, I owned the remote control in the living room each Thursday at 8:00pm.

What’s the best piece of advice you have ever been given?

Sleep on it. The world looks different the next day!

Tell us a fun fact about yourself that most people don’t know about you.

On business trips, I have the bad habit of going after the tiny and highly overpriced Pringles pack. It’s one of the first things – after washing my hands – that I do when I enter my hotel room. I just can’t resist. After finishing them I usually feel quite guilty and promise myself not to do it again… until I do it again. Evil crisps!