For more than 15 years, Yannic has worked work for Barco, previously working in Strategic Marketing Events, positioning Barco as a the key leader in the events market. She has also been EMEA Field Marketing Director, managing the EMEA field marketing team responsible for downstream marketing within the 5 core Barco market segments (Entertainment, Control rooms, Collaboration, Surgical and Diagnostic Imaging). Yannic believes in a team culture of empowerment, creativity, and community building.