Yago de la Sotilla
Yago is a Multimedia Engineer & Entrepreneur with over 20 years of experience in the audiovisual and music industry. Passionate about innovation and creativity, he has built a career at the intersection of technology and storytelling, always seeking new ways to push the boundaries of visual and audio content.
Born in Barcelona, he began directing music videos after earning his degree in Multimedia Engineering. His curiosity and drive led him to travel and collaborate with artists and brands, refining his creative vision. In 2011, he founded GLASSY FILMS, a production company specializing in high-end audiovisual content for global brands, where innovation has been a key pillar.
To enhance his business acumen, he completed an Executive MBA at IESE Business School in 2015, strengthening his leadership and strategic thinking. Always looking for ways to reinvent digital production, he also launched KONTENT (Kontent x Kilos 4 Your Brand), a fast and scalable system for content creation, leveraging automation and AI.
His work in AI-driven audiovisual production covers automated post-production, virtual avatars, and personalized content at scale.
A passionate surfer, music lover, and radio enthusiast, he explores creativity through BALEARIC SUNRISE and WILDTRACKS. As a natural leader, he thrives on bringing talented teams together and turning ideas into reality.
At Integrated Systems Europe, he will share his insights on how AI is revolutionizing the audiovisual industry, offering a glimpse into the future of film, advertising, and digital content.
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