Will has worked in the live events industry for over 30 years, delivering countless large-scale shows at the highest level. A pioneer of 3D projection mapping techniques and complex video systems, his career has seen him spearhead state of the art innovation throughout the industry. His wealth of experience, coupled with his lifelong passion for delivering flawless shows forms the bedrock of his work. Relatively early in Will’s time working in AV, he became fascinated by the pioneering technologies of AI, D3, and VYV used for projection mapping, unravelling the mysteries of how it was done and then perfecting these techniques became his passion. After years of honing the skills and technology requited for this type of work, in 2024 Will helped deliver 5 large-scale high-profile mapping projects, the most so far in any one year. Each time pushing the technology in the pursuit of taking this artform to the next level.