Toby Van Hay
VP, Head of EMEA Business Development,
TAIT
Toby is VP Business Development EMEA at TAIT, bringing with him over 19 years of experience in the live
events industry. His career began in brand events, working on projects for notable clients such as Nokia,
O2, Gillette, and Disney, managing everything from product launches to integrated experiential events and
exhibitions. Toby’s expertise has since expanded across diverse market sectors, including concert touring,
theatre, motor-sports, corporate engagements, and cruise ships.
In his early career, Toby worked as Production Manager for a Sydney-based exhibition company,
overseeing projects for Lamborghini, 3M, and Ferag. Upon returning to the UK, he founded his own event
production company, specializing in touring brand events for Microsoft, Rizla, and Panasonic.
Toby joined Brilliant Stages in 2016 as Director of Projects, where he played a key role in delivering projects
for prominent clients. Notable collaborations included work with GPJ and Lexus, as well as impressive
projects for Beyoncé and Jay Z, Rammstein, Take That, Spice Girls, The 1975, Fast and Furious Live,
London Design Biennale, and United Autosports, involving scenic design, automation, and fabrication.
In 2019, Toby transitioned to the role of Director of Client Services, and following TAIT’s acquisition of
Brilliant Stages later that year, he moved into TAIT’s Business Development team as VP and Head of
Business Development for the UK and Europe. In this capacity, Toby leads efforts across various sectors,
including permanent installations, art, branding, sports, architecture, cruise ships, theatre, and turnkey
projects. His leadership and strategic insights have been pivotal in advancing TAIT’s growth and project
success across these industries.Biography coming soon
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