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Stuart Tickle
Stuart Tickle is the owner and Managing Director of AWE, a leading smart home technology distribution and training company in the UK that represents some of the industry’s best known AV brands & specialist custom installation products.
Stuart joined AWE in 1990 when the family business was a small hi-fi retailer and electronics manufacturer, based in South London, England. He steered the expansion of the business into specialised distribution for the custom installation market and took over as Managing Director in 2001 as the fourth generation at the helm of the family business.
Stuart served as a Director of the Industry Association CEDIA UK from 2003 to 2009 holding posts including treasurer and Expo Chair. In 2018, Stuart was presented with a Special Achievement Award by ERT Magazine recognising his contribution in encouraging retailers to evolve to meet newer market demands, including providing installation.
With a wealth of CI and retail industry experience, Stuart is a regular contributor for the UK trade and consumer press.
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What's Next For Home Entertainment?06 Feb 2026Smart Home Technology Stage
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