Pep Salazar is CEO of OFFF, a global platform for the creative industry that sets the trends for new imagery in the fields of design, art, and post-digital culture. He is the director of Digital Impact, the first large-scale exhibition of digital arts in Spain. His professional expertise is closely linked to the creative and digital sector and has led him to become an executive director of the OFFF festival and collaborate with such projects as Sónar, Teatre Lluire, CCCB, MWC, Fura dels Baus.