Marta Pallarès

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Marta Pallarès

Marta Pallarès

Head of Press and Institutional Relations, Primavera Sound Festival

Marta Pallarès is a Barcelona-based communications professional whose journey began in music journalism and has evolved into a leadership role in the international festival landscape. With a master's degree in cultural journalism and enriched by years working in Mexico City's vibrant scene, she returned to her hometown to work at one of Europe's most influential music festivals, Primavera Sound. After managing their livestream partnership with Red Bull TV, she was entrusted with leading the festival's international communications strategy. In 2023, she was appointed Head of Press, where she orchestrates media relationships while leading the festival's dynamic press team and serving as the festival's official spokesperson.  

 

In this role, she champions Primavera Sound's initiatives in diversity and inclusion, and sustainability programs. She regularly speaks at major industry conferences worldwide and at official hearings, including the UK Parliament. Since 2019, she has also coordinated Primavera Sound's partnership with the UN Sustainable Development Goals campaign. 

 

Pallarès also serves on the board of YOUROPE, the European Festival Association, which represents 122 festivals and associated members from 30 European countries. 

 

Her impact has been recognized with the 2024 Excellence Award (Personality) in the Iberian Festivals Awards, and the inclusion in the prestigious Women of Live 2024 list by Pollstar, the leading publication in the music industry in the USA. 

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