Mar Guerrero-Pico
Tenure Track-Lecturer, Director,
BA in Audiovisual Communication | Universitat Pompeu Fabra
Mar Guerrero-Pico is a Tenure-track Lecturer in Fan Studies, Transmedia Storytelling, and Media Literacy in the Department of Communication at Universitat Pompeu Fabra-Barcelona, Spain, where she also serves as Director of the BA in Audiovisual Communication. She is the co-leader of the national R&D project LITERAC_IA (2024-2027), which focuses on exploring how teenagers are using artificial intelligences in their everyday lives to identify key practices and informal learning processes. Her research interests include fan cultures, (trans)media education, television shows, and platformisation. Her articles have been published in journals such as New Media and Society, Social Media + Society, Learning, Media and Technology, and International Journal of Communication, among others.