With over 25 years of experience working in leading jobs for international advertising, media and digital companies as well as running an international digital agency and video marketing SAAS company, Loek Wermenbol is a seasoned retail, digital marketing, and advertising specialist. As Retail strategy director, Loek works at First Impression audiovisual, leading expert in creating hyper-personalized & dynamic brand experiences for worldwide brands such as Rituals, Volvo, TUI and Basic-Fit.