Lisa Stafford

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Lisa Stafford

Lisa Stafford

CEO, TAZAAR
United Kingdom

Lisa Stafford is the Founder and CEO of TAZAAR, a digital product passport and GPS tracking company supporting the live events supply chain. With a background in field operations in the Defence Industry, she leads the development of GeoTag – a GPS-enabled tracking system with cellular connectivity that delivers real-time visibility of high-value equipment, even in remote areas. Designed for touring and production environments, GeoTag is helping rental houses enhance asset security, reduce loss and improve operational resilience. Lisa is part of CIRPASS and PLASA’s sustainability committee, shaping the future of digital product standards and lifecycle reporting in entertainment tech.

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