Leonardo Assad is a seasoned professional in ad tech, media sales and growth strategy. As Director - Iberia & LATAM at FRAMEN, he leads the company's expansion into Spain, Portugal and Latin America, building partnerships with screen sites and advertisers.
Previously, he served as FRAMEN's Director of Growth (2022-2024), driving the growth of the company's screen network across EMEA, and previously as Head of Growth. Leonardo's strategic expertise stems from roles at the Boston Consulting Group (BCG) and as Senior Strategy & Operations Manager at GetYourGuide.
With a focus on innovation and market expansion, Leonardo is shaping the future of digital out-of-home advertising.