Jordi Mur
I am a marketing professional with more than 20 years of experience in retail, shopper marketing, and consumer engagement. As Corporate Marketing Director at in-Store Media, I focus on the strategic development of Retail Media, helping brands and retailers understand how data, media, and physical touchpoints can be combined to influence shopper behavior and drive measurable business outcomes. Over the last decade at in-Store Media, I have been deeply involved in the evolution of Retail Media, from in-store communication to fully omnichannel media ecosystems, working across multiple markets to translate shopper insights into scalable media solutions. My expertise lies in shopper behavior, media effectiveness, and the integration of physical and digital retail environments.
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Retail Media Networks in Practice05 Feb 2026CC5.2
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