Javier Arias is Director of Business Creation at EIT Culture & Creativity, where he drives the strategy for incubation, acceleration and scaling up of ventures in various culture and creative sectors and industries.
With over 15 years in commercial and marketing roles, Javier is a growth-oriented leader skilled in demand generation and expanding businesses into new markets, including Asia, Europe, Africa, and the Americas. His career spans roles in global demand generation, venture growth and business strategies in sectors like advertising, FMCG, international higher education and sustainable energy.