Jaime Razkin

Graduated in Communication from Pompeu Fabra University and holding a Master’s in Digital Marketing, he has a solid background in communication and audiovisual production. Over the past ten years, he has built a career focused on strategic marketing and business development in technological and biotech sectors before specializing in the technical audiovisual industry. As Brand Manager at the European company VELVET, he leads the global brand and product strategy for professional film and television luminaires, integrating industrial innovation and sustainable technology. His previous experience in biotech and industrial companies has given him a strong understanding of how to connect technical capabilities, brand positioning and market opportunities. He works closely with R&D to transform market insights into competitive products rooted in sustainable and human-centered production. He is driven by building brands that combine strategic vision, environmental commitment and the ability to generate value in a constantly evolving sector.