As a serial entrepreneur and tech enthusiast, I am obsessed with radical/disruptive innovation. I grew up in St.Gallen, eastern Switzerland, and hold a Master's degree in Entrepreneurship from the University of St.Gallen. Today, I live and work in Zurich.

Currently, my team of brilliant innovators and I are on a mission to bring real-time performance media capabilities known from digital media channels to In-store Retail Media and DOOH. Using AI and Computer Vision technologies, we digitize physical audiences in real-time and transform them into digital audience profiles with a multitude of attributes such as age, gender, group constellations, and context.