Fredrik Sande

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Fredrik  Sande

Fredrik Sande

Co-founder & CEO, Waved
Fredrik Sande is the co-founder and CEO of Waved, where he combines over a decade of experience in product management, client experience and user behaviour, to build excellent products that truly resonate.

With a focused background in marketing and knack for understanding what makes people tick, Fredrik is passionate about creating solutions which enhance both business operations and customer experiences.

Fredrik is fond of great guest experiences — whether it’s enjoying a perfectly curated vibe in a restaurant, savouring cocktail’s at a new bar, or discovering a hidden gem hotel. This love for hospitality is a big part of what drives Waved to help businesses sound as good as they look.
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