Franco Zaghini
Director of Business Development,
MA Lighting
Started in the Entertainment Business Industry in Jan. 1991 and till 2005 he was the Sales Director for SGM Elettronica; from 2005 until Feb. 2015 he covered the position of Marketing and Sales Director at DTS Illuminazione. He became part of the Lightpower Group Family since 2015 in the role of Director of Business Development for MA Lighting International first and then, since 2021 for zactrack International as well. At the present time, he has a focus on Houses of Worship, worldwide market and direct engagement with the geographical area of South Africa, India and China/HK/Macao markets. He embraced since the day of arrival at MA Lighting the fight with the counterfeits, worldwide and in specific in China and in those markets where their presence is more relevant. He has being on the frontline fight to stop counterfeits to exhibit at international fairs or combating them by raising awareness about the immorality and the economic and technical inconvenience of buying counterfeits. He worked from the early stages to foster cooperation, an alliance among manufacturers to join forces against the production and spread of counterfeits.
Sessions
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04-Feb-2025Live Events Stage - Hall 6Counteracting Counterfeiters