Elena Neira
Professor of Communication Studies,
Universitat Oberta de Catalunya
Law
and Audiovisual Communication graduate with a PhD in Humanities and
Communication. Her doctoral dissertation focused on measuring the success of
audiovisual content on SVOD platforms. She currently serves as a Professor of
Communication Studies at the Universitat Oberta de Catalunya (UOC) and the
Universitat Internacional de Catalunya (UIC). Her main research explores the
impact of streaming platforms on the traditional audiovisual industry and its
audiences. She has delivered numerous talks and conferences, including a TED
Talk on Netflix, and was named one of the 50 most influential women in the
Spanish audiovisual industry by Forbes
magazine. She contributes regularly to Business
Insiderand El Periódico, and is
the author of several books and academic
articles. Her most recent publication is
Streaming Wars:
The New Television (Libros Cúpula).