Eduardo Vieitez

Eduardo is a Spanish commercials director whose international career has taken him around the world, filming in more than 20 countries for some of the best brands, advertising agencies, and production companies.

Leveraging his experience, he founded the technology company Creast with colleagues, artists from the film and advertising industry, another group of professionals dedicated to the environment and sustainability, and a third group of technologists. Creast develops solutions based on artificial intelligence and big data to predict and calculate sustainability indicators, such as carbon footprint. Its goal is to help reducing the environmental impact in the entertainment sector, including movie production, distribution, and exhibition, as well as advertising and events. In five years, Creast has helped prevent the emission of approximately one million tons of CO2, collaborating with thousands of projects and hundreds of companies.