Charles Read is Managing Director of www.blooloop.com, the world's most widely read and trusted news source for professionals in the visitor attractions business. With over 400,000 unique visitors a month, Blooloop covers developments in theme parks, museums, zoos, aquariums, FECs and other location based entertainment venues (LBEs). Blooloop also hosts conferences, including the Festival of Innovation and greenloop, the world's first sustainability in attractions conference.