Borja Janariz

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Borja Janariz

Borja Janariz

Econocom

Leading the charge in LED digitalization solutions, I’ve headed the establishment of LG Electronics’ LED Display Business in Europe, nurturing an ecosystem that encompasses collaboration with architects, system integrators, and service providers. My expertise in Customer Relationship Management (CRM) and Sales Strategy has been pivotal in expanding our sales reach and establishing robust partnerships, ensuring our offerings resonate across diverse European markets.

With a firm grasp on team dynamics, I excel in managing multi-country and multicultural teams, fostering high performance and seamless integration across 17 subsidiaries. Our team’s success is rooted in our collective efforts to train, support, and empower each other, culminating in a comprehensive service model that strategically positions us within the competitive LED market landscape.

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