Barbara de Gregorio

With over a decade of experience at Atlas Copco, a leading provider of industrial productivity solutions, Bárbara de Gregorio has established a reputation as a forward-thinking Sales & Marketing Manager in the Power and Energy sector. Her career at Atlas Copco has been marked by a steadfast commitment to innovation and customer-focused strategies. As Sales & Marketing Manager, Power and Energy, Bárbara is responsible for steering the marketing strategy towards the integration of innovative technologies into both new and existing product lines. Her focus is on energy storage systems, uninterruptible power supplies (UPS), hybrid power systems, and the ongoing evolution within the sector.  Bárbara also plays a pivotal role in developing digital solutions that enhance the company's portfolio, ensuring that Atlas Copco remains at the forefront of the industry. Previously, as Divisional Product Marketing Manager, Innovative Energies and Digital Solutions Bárbara developed marketing strategies for new technologies, analysing market trends and customer needs to guide product evolution. Bárbara 's expertise in product marketing and technical sales support has significantly contributed to Atlas Copco's growth and customer satisfaction in the power and energy industry.