Asia Jarzyna

Founder and CEO of Willco app, a cloud-based production management software, sustainability advisor, and producer with nearly 25 years of experience across international, independent, and studio productions. She has collaborated with renowned directors such as Francis Ford Coppola, Miloš Forman, Paul Greengrass, Ridley Scott, Reed Morano, Álex de la Iglesia, and Icíar Bollaín, among others. An expert in impact-reduction strategies, specialized in the digitalization of production processes and the implementation of sustainable production methodologies. She advises sustainability initiatives for a wide range of projects, from independent productions and festivals to major studio productions like The Lord of the Rings. Lecturer in sustainable production master’s programs at institutions such as the University of Alcalá de Henares and leading film schools including ECAM and ESCAC.