As AI transforms the way we generate and communicate ideas, creative video professionals face new questions about authorship, value, and workflow. In this session, Michael Al-Far and Maarten Francq unpack how AI is reshaping the economics and craft of visual storytelling, from AI-assisted pitch decks to full-scale video production.

They’ll discuss the emerging middle ground between traditional artistry and machine-driven creation, exploring if human intuition, narrative skill, and collaboration remain irreplaceable. The conversation examines how our community can evolve with these tools and embrace efficiency without abandoning excellence. We’ll look at how to sustain creative integrity in a world where “good enough” comes faster than ever.