Bright Idea: Using Lighting to Marry Great Design with Smart Integrations

Smart Home Technology Conference
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Bright Idea: Using Lighting to Marry Great Design with Smart Integrations

06 Feb 2025
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Join us for an exploration into a luxury lighting design service that is tailored specifically for the AV industry. We will show you how lighting design goes together with the services you are already offering your customers. 

Have you ever wanted a little more control over other aspects of the projects that you work on? Are you tired of seeing the same mistakes being made by your clients, resulting in a sub-standard overall outcome? Let designflow lighting’s experienced lighting designer take you through some simple steps into providing a bespoke and professional lighting design service. From a single room to an entire estate, this course will equip you with the tools required for you to start your journey to a new revenue stream. 

This course is designed to highlight the synergy between the services integrators are already providing and a bespoke, professional lighting design service. The course is designed to empower attendees with the essential knowledge and techniques to effectively market lighting design to their customers. From foundational design principles to navigating initial concept meetings with homeowners and overseeing project execution, participants will gain comprehensive insights into every stage of the process. 

Throughout the course, participants will delve into real-life examples of technical documentation, learning how to create, present and emphasize the significance of each stage. By the course’s conclusion, participants will know how to see openings and possess the confidence to start discussions with customers, sell lighting design services and advance conversations to the next level. While not yet experts, participants will have a solid understanding of how lighting design aligns with their business model and where to focus their continued learning. 

Your projects will stand out from the crowd and work harder for you long after they’re completed.
Speakers
Adam Kraemer-Dent, Lighting Designer - designflow

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