Wardle to unlock creativity in ISE 2020 Opening Address
Former Disney executive Duncan Wardle will use the Opening Address at ISE 2020 to show how innovation can become part of the day-to-day working culture in our businesses. Drawing on his experience of over 25 years at Disney, where he became Head of Innovation and Creativity, Wardle today works with leading brands to help them tap into the innate creative potential of their workforces.
He is a firm believer that imagination, intuition, creativity and curiosity are traits we are all born with, but we are discouraged from using them as we grow up. Additionally, “the more expertise and the more experience we get, the more reasons we know why the new idea won’t work, so we immediately shut it down rather than considering how we might get it done.”
Wardle started his own business after leaving Disney, although he retains links with the entertainment giant.
“There’s a real gap in the market,” he explains. “All the CEOs are saying, ‘We need to disrupt, we must innovate’, and their employees are saying, ‘That’s great – can you show me how?’ – and no-one’s doing the ‘how’. I’ve taken a design thinking toolkit that’s the best of what I’ve learned from working with companies like Apple, Disney, Pixar and IDEO, and essentially simplified it to make innovation easy, creativity tangible and the process fun.”
Wardle believes that the next decade will bring changes at an incredible rate – with artificial intelligence driving much of the change. However, he believes AI is something to be embraced, not feared: “What will happen is, we will take all the human traits that we have – empathy, intuition and so on – tech will bring what it brings and it will be embedded into us. We will become superhuman.”
The ISE 2020 Opening Address will open new channels of inclusion by engaging the audience in their own language. With technology and translation services provided courtesy of ISE exhibitor KUDO, attendees will be able to listen to Duncan Wardle in the language of their choosing. This will greatly enhance the connection between him and ISE’s growing international audience.
KUDO will offer access to its services, and Wardle’s talk will be translated in real-time from English into Spanish, French, Portuguese, Chinese and Russian. Listeners onsite and beyond will be able to choose their language through KUDO’s intuitive app, downloaded free on their own smartphones.
In an unprecedented move in the industry, KUDO will also offer a pop-up window for the deaf community to follow in sign language.
The Opening Address will take place in the RAI Forum at 18:00 on Monday 10 February, the day before the ISE exhibition opens.