Ambarish Mitra, co-founder and CEO of augmented reality technology company Blippar, will present ISE 2019’s Opening Address.
Mitra will discuss how augmented reality and artificial intelligence are disrupting market sectors served by the professional AV industry, and what future developments are likely to bring.
Ambarish Mitra is a serial entrepreneur who started his tech career in 1997 as a high school drop-out, creating his first tech company around women’s empowerment in India.
He moved to London a few years later, and today is an active private investor in the fields of AR, AI, food tech and genomics.
His pioneering work in the field of augmented reality has received wide acclaim. He was Ernst & Young UK Entrepreneur of the Year for 2016, and was appointed as an Ambassador for the GREAT Britain campaign, which promotes British innovation around the world. He was also recognised as a Young Global Leader by the World Economic Forum in 2017.
Blippar has been pushing the boundaries of what is possible in AR. It has helped thousands of brands, retailers and agencies use AR/AI across the consumer journey to deepen customer engagement, drive footfall and increase sales.
The company gives access to an AR ecosystem with products and professional services to meet specific business needs – from consultancy to AR creation tools that publish AR content within a client’s own app, or rich media banners with no app required.
Its technology has been used by world-leading brands such as PepsiCo, Porsche, Nestlé, L’Oréal, GSK, and Procter & Gamble to create exciting and award-winning experiences.
The Opening Address will take place in the Forum of the RAI Amsterdam, shortly after the conclusion of the Smart Building Conference.
The Opening Address will be followed by the ISE Opening Reception. Both events are free to attend.