
Tuesday 2 February 2027, 10:30-14:00 / CC5.1
DSS at ISE 2027 explores how AI, software and new service models are reshaping digital signage, shifting the focus from hardware to business outcomes. Independent market analysis and practical insights highlight emerging technologies and global growth opportunities.
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ALL-CONFERENCE PASSES
Allows entry to all Summits, Megatrends Sessions and the Smart Home Technology Conference. (1,450 € + VAT) -
INDIVIDUAL TICKETS
Summits can be purchased individually (450 € + VAT)
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The New Digital Signage Ecosystems: Software, Screens and the New Value Chain
Digital signage is evolving from a display-led business into an industry shaped by software, AI, cloud infrastructure and new service models. As screens become embedded in customer journeys, retail experiences and workplace communications, success increasingly depends on measurable business outcomes rather than hardware specifications. The opening invidis market keynote provides an independent assessment of global market performance, investment priorities and structural change.
A central theme of the Summit is simplification: cloud-native platforms, AI-assisted content tools and easier deployment models are attracting new customers while challenging established suppliers to rethink their positioning. AI discussions focus on practical applications in content production, network management, analytics and audience engagement, alongside scalable business models. The programme also explores competition between LED, LCD and emerging display technologies, including glasses-free 3D and digital humans.
Corporate communications features as digital signage converges with workplace experience platforms and wider enterprise collaboration strategies. The closing session brings together regional experts to examine market conditions, customer requirements and growth opportunities across Europe, the Middle East, Africa, Asia and the Americas. Throughout, the emphasis is on market realities rather than hype, helping industry leaders, investors, manufacturers, software providers and integrators understand the shifts shaping digital signage.
The conference is curated and hosted by Florian Rotberg and Stefan Schieker of invidis.
Your roadmap to the future of signage starts here.
SUMMIT PROGRAMME
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CC4.210 minsWelcome remarks from ISE and government representatives, setting the stage for a programme exploring investment, disruptive innovation and collaboration across the professional AV industry.
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CC4.235 minsAn overview of the current state of the professional AV industry, exploring market trends, growth opportunities and the forces shaping the sector. A data-driven perspective to frame the investment landscape and set the scene for the discussions that follow.
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CC5.145 mins
- Digital Signage
The annual invidis market update explores 2027’s key trends in digital signage, covering market shifts, investments, consolidation, technology adoption and business outlooks shaping the industry.
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CC4.245 minsInvestors from across the ecosystem share their perspectives on opportunities, challenges and investment potential in the AV industry. The discussion will explore what investors are looking for, where they see opportunities for growth, and what can make AV businesses attractive for investment.Speakers
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CC5.125 mins
- Digital Signage
Digital signage is becoming simpler, faster and more accessible. Industry leaders explore how cloud, AI and plug-and-play solutions are transforming deployment, content and operations.
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CC4.245 minsA closer look at the next generation of AV companies and technologies, hearing directly from startup founders about their innovations, growth journeys and ambitions. The panel will explore how emerging companies are challenging the market and where investors and industry players can find new opportunities to collaborate.Speakers
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CC5.125 mins
- Digital Signage
A spotlight on emerging trends, breakthrough technologies and market disruptors shaping digital signage. Fresh ideas, new perspectives and future opportunities challenge conventional thinking.
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CC5.125 mins
- Digital Signage
Digital signage software is evolving into critical infrastructure. Explore reliability, cybersecurity, remote management and AI-driven automation for managing large-scale networks.
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CC4.245 minsAn informal networking opportunity for investors, industry leaders and innovators to connect, exchange perspectives and build new relationships in a relaxed setting.
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CC5.125 mins
- Digital Signage
Display technologies are evolving rapidly while traditional market positions are being challenged. Industry leaders examine the future roles of LCD, LED, and emerging technologies, discussing market d ...
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CC5.125 mins
- Digital Signage
Explore how glasses-free 3D, AI-driven digital humans and other immersive technologies are reshaping audience engagement, with practical use cases, deployment readiness and emerging business opportunities.
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CC5.125 mins
- Digital Signage
Where are the next growth markets? Industry experts from around the world provide first-hand perspectives on opportunities, challenges, and investment trends across key regions. A global view of an increasingly interconnected industry. -
CC5.10 mins
- Digital Signage
Learn how workplace platforms, employee experience tools and integrated communications ecosystems are reshaping digital signage, delivering more connected, dynamic and data-driven employee engagement.
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CC5.15 mins
- Digital Signage
From AI and digital humans to immersive displays and global scale, ISE 2027 highlights digital signage’s evolution from a hardware-focused market into an intelligent digital experience ecosystem.
