Ke-Quang Nguyen-Phuc
7 Feb 2018 | 10:00 - 10:30 | Commercial Solutions Theatre | QUIVIDI Add to calendar
Powered by Quividi: Towards a Smarter DooH and Digital Signage
Ke-Quang Nguyen-Phuc
Quividi will discuss the future of DOOH and Digital Signage and introduce its new AI agent Campaign Genius. Campaign Genius was used to power the first self-optimising DOOH campaign worldwide, in partnership with Westfield, Dentsu, Perfect Day, Project Everyone and the Bill&Melinda Gates Foundation. It dynamically assembled ads using a genetic algorithm that optimised creatives for maximum attention time. Eventually, each screen playing the campaign was showing its own version of the campaign, yielding maximum audience attention.