Selim Morlevi
13 Feb 2020 | 12:00 - 12:30 | Main Stage | ISE Add to calendar
How to Leverage Innovation to Create Better Experiences
Selim Morlevi
Founder & CEO
The Founder and CEO of Create-4, Turkey's first Experience Marketing & Innovation company and successful projects in more than 15 countries will talk about How to Leverage Innovation to Create Better Experiences across a range of both industries and technologies.

While some companies are content to leverage existing innovations, Create-4 excels at creating their own innovations...they design innovative screens, interactive applications and electronic devices for consumer touch points. They create M2M & wireless networks, IoT solutions, and various mobile software apps. Create-4 create, control and manage these innovations for their customers, most of which are famous brands.

Much of what Create-4 does involves using the latest technology in display and AV to help big retailers and corporates (with brands) to create digital customer experiences via events, in-store, or on-the-go.

This presentation will stimulate your business with creative ideas, and perhaps inspire you to devise some off-the-shelf projects. However, even if you don't want to follow in the Create-4 footsteps, you'll benefit from learning which technologies now capture the most interest, how they are used on the cutting-edge, and how to improve the digital customer experience.