Graham Wickman
12 Feb 2020 | 14:30 - 15:30 | Main Stage | AV Magazine Add to calendar
Panel Debate: Best Practice in Visitor Attractions
In this panel debate, experts in their field - in our view, some of the best in the business - will explore the best approaches to content creation, effective storytelling, technology evaluation and integration in visitor attractions, from theme parks through to museums.

The session will be moderated by AV Magazine Group Editor, Clive Couldwell.


Graham Wickman
Graham Wickman
767 AV Consultants
Graham Wickman has been working in audio visual design since 1979 when he joined the Natural History Museum’s Special Effects Section to work on system design, technical and sound production for in-house media creation and exhibit maintenance. During his 11 years there he was involved in most of the projects where AV and Interactive Technologies were put into the museum galleries. These included the award-winning Ecology Gallery, where he was both System Designer and Project Manager.

In 1990, he left the Natural History Museum to help set up Touch International, which provided AV System Design and Installation services, both in the UK and abroad. One of Touch's most prestigious projects was in collaboration with Met Studio, as AV system designers and integrators for Science for Life for the Wellcome Foundation. Other projects included: travelling exhibitions in Moscow and India for the BBC, new projects and support for English Heritage in the South East, plus work in Los Angeles and Saudi Arabia.

After three years with Touch he joined Electrosonic acting as Senior Systems Consultant, designing and advising on the integration of AV systems for leisure, corporate and commercial clients around the world. Museum clients included the Smithsonian in Washington, Chicago Field Museum, Imperial War Museum, Kew Gardens, Jockey Club Museum, Hong Kong, Natural History Museum, Science Museum, Manchester Museum, Museum of Tolerance, LA, Dubai Children’s Museum, Gaia Museum, Athens, IT Gallery, Singapore Science Centre, Wetlands Park in Hong Kong and The Media Museum in Hilversum.
David Willrich
David Willrich
David has 40 years’ experience in the industry in an extraordinarily diverse range of projects. His career began in 1977 at the National Motor Museum in Beaulieu, England. He was responsible for servicing all AV and electronic based equipment; the role grew into taking charge of design and integration of technology into all new displays, culminating in the Wheels Dark Ride in 1985.

Beaulieu was the envy of many museums and stately homes with having AV that worked. This led to David founding DJW in 1986 and has steadily expanded the company with talented and loyal staff support, but has never once stopped getting involved at the ground level.

DJW is headquartered in Beaulieu as the relationship with Beaulieu where DJW are still responsible for the daily operation of all AV technology.

David is passionate about choosing the right technology for telling a story whether it is in a museum or a themed attraction. Good story telling techniques are relevant to true and fictional tales, with the technology being virtually invisible when done correctly. When an audience is oblivious to the technology used and moved by the experience, then that can be regarded as a truly successful project.

David is the Past President of the TEA (Theme Entertainment Association).

Past Projects include:
Canadian War Museum Ottawa (Canada)
Royal Ontario Museum (Canada)
Oklahoma City Museum (US)
Historic Jamestowne (US)
Fort Edmonton AL (Canada)
Ringwerk, Nürburgring (Germany)
BP Pavilion Olympic Park London
Arch of St Louis (US)
Oman Botanical Gardens (Oman)
Gallery 4 King Abdulaziz Centre for World Culture (KSA)
Smithsonian Institute, National Air and Space Museum (US)
National Geographic Explorers attractions (Global Franchise)
Leander Werbrouck
Leander Werbrouck
Segment Marketing Manager, Pro AV
Leander Werbrouck has worked in the events, out-of-home advertising, digital signage and manufacturing industries, making him a tech-savvy entrepreneur with product management and strategic marketing experience.

His Masters degree in Engineering is complemented by studies in projection management and business administration. His focus is on interfacing between technology and the markets it serves. At the start of his career, he has been engaged with the incubation of start-ups and new ventures, capturing market and technology transitions in a timely manner, understanding customer needs and addressing them with value-add solutions. In particular, he has been at the forefront of the digitisation and transformation of the out-of-home industry, with the introduction of programmatic content management systems and data analytics for large retail and advertising networks.

Early in 2018, Leander joined Barco’s Entertainment market team, taking the lead on the professional AV segments with a clear mission to enable venue owners and industry partners to easily operate and more efficiently create stunning immersive experiences and visitor attractions. Building great experiences is about what technology can enable and how it creates impact.
Peter Cliff
Peter Cliff
Creative Director
Peter has worked in theme parks since he was 16 and it was always his dream to create and deliver sensational experiences that are underpinned by a sense of magic, making guests wonder how they are so personally recognised within a mass entertainment environment.

Prior to joining Holovis, Peter was Creative Lead at Alton Towers, where he worked for 11 years, conceiving, scripting and producing shows and events including the Christmas festival, Scarefest and the fireworks extravaganza.

Peter is very astute when it comes to developing new initiatives that will grow attendance and spend whilst being a favourite with the guest.