Alexandra Hussenot
12 Feb 2020 | 13:30 - 14:00 | Main Stage | ISE Add to calendar
Surrounded! How Immersive Technology Dominates the Experiential Market
Alexandra Hussenot
CEO & Founder
VR is a fast-growing market worth £1.2 billion by 2020 according to Digital Catapult, a digital technologies agency. However, it’s a fragmented landscape with different devices, platforms and standards.

This talk guides you through the current state of immersive technologies, the opportunities-- and the pitfalls. Learn what we can do with immersive technology today, where it is best applied--and where it will be headed tomorrow. Particular attention will be paid to the impact of 5G, retail-- and, of course, content.
Speaker Biography:
Alexandra is the founder of Immersionn, the world’s first VR Discovery Engine and she is also the UK lead for ‘Women in Immersive Technologies’, a community of 1000 members that aims to empower European women working in XR. She is also 1 in 10 members of the UK5G Creative Industries working group reporting the department in charge of Digital, Medias, Culture and Sport (DCMS). Prior to this, Alexandra pursued an international business career at insurance firm, Allianz, managing an £80M global business. She has also worked all over Europe during her 11 years at Sony Ericsson (now Sony Mobile) and has solid experience designing and launching software and service products, particularly covering user experience design and continuous improvements. She also lead large scale operations for mobile phone repairs and remanufacturing.