Array[speaker_name]
Free
6 Feb 2019 | 16:30 - 17:00 | Main Stage | ISE Add to calendar
Digital Strategy: Fuel for Channel Sales Growth
Abstract:
Customer experience has become more important than ever, especially with the rise of the Connected Consumer. B2B buyers are no different and their increasing demand for an integrated customer experience led by innovative B2B SaaS solutions is forcing emerging and established brands and their channel partners to adapt to stay relevant. Building a brand will always be the manufacturer?s responsibility, as will be providing the seamless customer experience driven by powerful data analytics. Merging the direct and multi-channel approach is the only way to win on the market in the long run.

Speakers:

Jasna Klemenc
Jasna Klemenc
Founder
GROW369
Jasna Klemenc is a curious, data-driven marketing leader with over 20 years of experience growing products and businesses across startups and enterprises. Jasna brings a unique perspective to companies because of her experience across the full stack of product and marketing and clearly understands what it takes to get from idea to execution to success. Involved in launching more than 20 new products in B2B and B2C in financial services, publishing, software/development services, IoT, and fintech enables her to move teams forward in highly ambiguous situations. She co-founded GROW369 and Omneechannel blog, demonstrating her belief that a killer go-to-market always wins over a great product.
Nasti Šušnjara
Nasti Šušnjara
Founder
GROW369
Nasti launched an IoT product line to 100+ countries, built complex B2B multi-channel global sales, left her mark in applied science and helped empower small businesses to grow faster while she was at it. She co-founded GROW369 to help organisations grow in the digital age, by providing strategic advisory and effective implementation across business transformation, brand strategy, and marketing/GTM, empowering brands to grow their business by intercepting the right customer with the right product through the right channels.