Ross Magri
7 Feb 2019 | 12:00 - 12:30 | Main Stage | AV Magazine Add to calendar
Panel Debate: Creating Immersive Experiences
Panel debate exploring how AV technology can be used to create immersive experiences. The line-up for this session is:
• Bart Kresa, Projection Designer and Founder BARTKRESA studio;
• Ross Magri; managing director, Sarner International;
• Blair Parkin, Principal, TEECOM;
• David Willrich, Owner, D J Willrich; and
• Bryan Boehme, CTS, Executive Director, Global Entertainment, Christie
The debate will be hosted by Clive Couldwell, Editor, AV Magazine.


Ross Magri
Ross Magri
Managing Director
Sarner International
As a senior design professional with many years’ experience in the leisure, corporate and museum field, Ross is an invaluable addition to any project - but especially those that are complex with high technology requirements. With 30 years in the industry, his breadth of knowledge places him at the top of his field.

Ross has a full grasp of the technical and creative sides of these industries and discovered a love of combining his engineering mindset with the highly creative side of his work. With the ability to frame projects with a creative flair, he has special talent that brings together both sides of the technology and creative/design requirements typical of the many projects Sarner embarks upon.

Ross has worked with a variety of internationally renowned companies across the globe. These include the BBC, British Airways, Sony, Madam Tussauds, Merlin Entertainment, Nestle, Apple, Baileys and the Natural History Museum.

His projects have included museum installations, theme parks, visitor centres, art installations, shopping malls and technology installations.

As a lecturer and presenter on a wide range of subjects, Ross has delivered on his knowledge of Global Tourism Cities, museums and theme park design to post graduate film studies students and those involved in his industry. His highly regarded experience has ensured that he is in high demand.

With an unrivalled knowledge of engineering and technology within creative immersive experiences, Ross is a font of knowledge and skill that he loves to share with his colleagues and clients.
David Willrich
David Willrich
Managing Director
DJW (DJ Willrich Ltd)
David has 40 years’ experience in the industry in an extraordinarily diverse range of projects. His career began in 1977 at the National Motor Museum in Beaulieu, England. He was responsible for servicing all AV and electronic based equipment; the role grew into taking charge of design and integration of technology into all new displays, culminating in the Wheels Dark Ride in 1985. Beaulieu was the envy of many museums and stately homes with having AV that worked. This led to David founding DJW in 1986 and has steadily expanded the company with talented and loyal staff support, but has never once stopped getting involved at the ground level.

DJW is headquartered in Beaulieu as the relationship with Beaulieu where DJW are still responsible for the daily operation of all AV technology.

David is passionate about choosing the right technology for telling a story whether it is in a museum or a themed attraction. Good story telling techniques are relevant to true and fictional tales, with the technology being virtually invisible when done correctly. When an audience is oblivious to the technology used and moved by the experience, then that can be regarded as a truly successful project.

David is the Immediate Past President of the TEA (Theme Entertainment Association).

Past Projects include:
Canadian War Museum Ottawa (Canada)
Royal Ontario Museum (Canada)
Oklahoma City Museum (US)
Historic Jamestowne (US)
Fort Edmonton AL (Canada)
Ringwerk, Nürburgring (Germany)
BP Pavilion Olympic Park London
Arch of St Louis (US)
Oman Botanical Gardens (Oman)
Gallery 4 King Abdulaziz Centre for World Culture (KSA)
Smithsonian Institute, National Air and Space Museum (US)
National Geographic Explorers attractions (Global Franchise)

Blair Parkin
Blair Parkin
As a Principal with San Francisco-headquartered technology consultancy TEECOM, Blair has achieved renown for more than thirty years working with technology in public spaces and leads TEECOM’s EMEA practice and the cultural sector worldwide. Based in Brighton, UK, his current assignments include the West Kowloon Cultural District in Hong Kong, multiple pavilions for Expo 2020, Dubai, and the new National Museum of Jordan.
Blair’s passion is leveraging new technology, the network, and the built environment to innovate transformative spaces encompassing museum exhibit galleries, new corporate workspaces, and first-of-their-kind theatres and planetarium – working with clients ranging from Bloomberg and The British Museum to GlaxoSmithKline (GSK) and Procter & Gamble.
Bart Kresa
Bart Kresa
Bart Kresa is a Master Projection Designer who works in large-scale, high-end projection mapping. He has over 20 years of industry experience in developing engaging projections. He founded BARTKRESA design in 2006. Born in Poland, Bart has lived in the United States for almost thirty years. He is a trained musician, composer, photographer, and designer. Kresa’s first architectural projection project took place in 1995. Kresa's background in music performance and VJ-ing, photography, and lighting and multimedia design informed his work with projections. He began working with still slides, and now uses the most powerful projectors on the market. He founded BARTKRESA design, in 2006. In 2017, the company name its changed to BARTKRESA studio to represent a broader focus. BARTKRESA studio combines timeless artistry, industry-leading projectors, and the highest technical standards to develop brilliant, immersive projection environments.
Bryan Boehme
Bryan Boehme
Executive Director, Global Entertainment
Bryan Boehme directly manage sales strategy, sales development, solutions promotion and budgets for Christie's Global Entertainment Group and also works with Christie Product Management and customers to develop products specifically needed for the markets of Theme Entertainment, Destination Development, Museums, Giant Screen Entertainment. Bryan's team works closely with internal technical design teams to develop and create today's most amazing visual spectaculars.