Alex Camara
7 Feb 2019 | 11:00 - 11:30 | Main Stage | CEDIA Add to calendar
CEDIA Award Winner: Polo Home Cinema
Join Shereen Edward from CEDIA Award winning company, Archimedia, in conversation with Alex Camara, CEO at AudioControl. Together they will be discussing their CEDIA Award-winning project after it took home first prize for Best Home Cinema £40,000 - £120,000 at the CEDIA Awards in 2018. Learn about this fully-immersive home cinema in a luxury new-build in Dubai, which packs an audio punch with carefully considered placement of speakers and subwoofers for a technologically stunning home cinema.


Alex Camara
Alex Camara
AudioControl CEO Alex Camara is focused with his team of obsessive audio experts on designing, engineering and manufacturing some of the most innovative high-performance audio solutions for residential, commercial and automotive markets. Alex also works closely with his network of leading integrators, architects and designers helping create the best experiences across a wide range of projects in over 24 countries worldwide. Alex is a native Londoner and Chelsea football fan who moved to New York and then Seattle over ten years ago. He has always been focused on releasing the potential of entrepreneurial, technology-based companies and is an avid tennis player, foodie, new long distance runner and amateur ‘Soul-cyclist’!
Shereen Edward
Shereen Edward
Regional Head of Engineering & Design
Shereen Edward is the Regional Head of Engineering & Design at Archimedia. She has been in the AV industry for 10 years and is responsible for creating engineered designs and documentation for all Archimedia business units across the MENA region. She is heading the regional team based out of Cairo, Egypt. The team consists of 9 engineers. Shereen is CEDIA Certified and her team is responsible for designing, drawing and documenting CEDIA award-winning projects and cinemas.