Jaume Portell
6 Feb 2018 | 12:00 - 12:30 | Unified Communications Theatre | Beabloo Add to calendar
Analytics for offline retailers and How to leverage O2O opportunities
Jaume Portell
Now, several very relevant omni-channel technologies such as beacons, QR codes, WeChat shake-shake, are now reaching maturity helping shoppers to get the relevant information real-time using their phones. Meanwhile, offline sensing and analytics have evolved to capture huge amounts of significant and complex data and reveal customer interests, product attraction in a way never seen before. When combined, these technologies create amazing opportunities and a completely new set of rules of engagement.rnrnIntegrating online and offline channels is a necessity to be able to know where customers prefer to shop, how they shop in-store and the reasons why they prefer to shop in a store.rnrnOnline and offline worlds need to cooperate to ensure a future success. But, what can we expect from online to offline integration? By integrating sensing technologies it is possible to assure offline awareness, offline visits, and offline and online purchases.rnrnIn this session, we would like to talk about how Baozun, one of the largest e-commerce companies in the world, is leading the way in the online-to-offline (O2O) revolution in China with Beabloo.
Speaker Biography:
Jaume has more than 23 year's experience in the IT sector, and spent six years as the Director of Technology at eDreams - Europe's leading online travel agency. Jaume received his degree in IT Engineering at Universitat Politcnica de Catalunya, and later pursued an MBA at ESADE (Barcelona), graduating in 2008. As CEO he brings to bear his ample management experience focused on building highly effective teams and organisations to create value added technologies that work. He is particularly interested in business strategy issues and in building a strong culture that can provide the end customer with a much better product or service, one that can really make a difference.When he is not busy being CEO of Beabloo or spending time with his four children, he enjoys running, playing basketball, listening to jazz and experimenting with photography.