Tom Burch
Free
9 Feb 2018 | 13:00 - 14:00 | Smart Building Solutions Theatre | AV Magazine Add to calendar
AV Magazine presents: Creating digital experiences and being technology agnostic
Tom Burch
Director
Projection Artworks
Abstract:
All too often brands approach an idea with the final execution in mind. As the lines between technologies become ever more blurred, it's time to take a step back and ask more human questions such as, how do you want your audience to feel? And then to leave the technology behind the final execution to specialists. We explore the results and see how they speak for themselves.
Speaker Biography:
Tom founded Projection Artworks in 2005 and has headed hundreds of pioneering projects in projection mapping - from the world's biggest, brightest 4D spectaculars to DisplayMapper, a cloud-based mapper system designed for retail environments.