David Aleksandersen
7 Feb 2018 | 16:30 - 17:00 | Commercial Solutions Theatre | Dataton Add to calendar
Creating the world' s highest resolution video wall: planning, control, content and challenges
David Aleksandersen
Marketing Manager
At 50 meters wide, 14 metres high and boasting 1.7 billion pixels, the new video wall at The Dubai Mall takes digital signage into a whole new realm. The wall has already won a hat-trick of world record titles, and is a jaw-dropping attraction for shoppers at the world's most visited retail destination with its two-storey high, wave-like configuration.rnrnAs the supplier of the content management, playback and control system, Dataton was involved in the project from the start. This session examines the challenges of working with brand-new technology on a huge scale and in a public area. It looks at the show control processes and requirements, and the implementation of a functional workflow for content creation to transform the 700 sqm surface into an effective and 'magnificent' billboard.
Speaker Biography:
David Aleksandersen is Marketing Manager at Dataton, a company that develops software and hardware for multi display systems, aiming to enrich the visitor experience by providing outstanding audiovisual products. Dataton is the creator of leading multi-display software, WATCHOUT, and the company has been in the industry since 1973.rnrnBefore joining Dataton, David held positions as CEO of Smart Simulation, Product Marketing Manager at Barco and Academy Manager at projectiondesign, responsible for worldwide development and execution of marketing, sales and initiatives in knowledge transfer and partner training. Aleksandersen has worked in the display industry since 2005.rnrnMr Aleksandersen also has broad experience in various industries having held senior board, business and product development roles to bring new and emerging products, technologies and services to market. Aleksandersen has a BSc degree in computer sciences and is a frequent contributor at trade and industry shows as a panel moderator, presenter and trainer. David enjoys a long relationship AVIXA - both as an instructor and participant in two standardisation project groups.