fbpx
Fira Barcelona, Gran Vía
31 Jan - 03 Feb 2023

RISE Spotlight: XR in Today's RealityVirtual Meets

Attendees discuss what excites them about XR

XR in Today’s Reality culminated in a trio of Virtual Meets with panel members and attendees sharing their thoughts on the role of XR now and in the future.

XR and the Future of Events, featuring futurist Amelia Kallman and AVIXA’s Sean Wargo (pictured here with Integrated Systems Events Managing Director Mike Blackman), considered how the technology can create differentiation, enhance experiences and drive revenue-generating opportunities in markets from education and training to retail and live events.

Examples cited included integrating AR and VR into events such as trade shows, conferences and concerts to both reach a wider potential audience and attract a more varied speaker pool. The opportunity to add holograms to a speaker programme or stage concerts using artist holograms proved particularly popular with the audience.

Elsewhere, creating a digital retail space using XR that more closely replicates an in-store experience, rather than a simple virtual tour, was cited as a way to encourage spend during difficult times; while XR could be invaluable in training, especially in sectors such as construction where the danger element could be eliminated.

For integrators, there are a number of opportunities and the message was not to be afraid to experiment. The corporate sector in particular was cited as an area of interest, with more and more companies building production facilities to invest in content capture and distribution to keep audiences engaged. XR could be a key part of these spaces so by adding to their capabilities, integrators will be at the forefront of this growing industry.

At the same time Alexandra Hussenot, CEO of Immersionn, led a session on 5G and its potential impact on XR experiences. As she highlighted, Covid and 5G are creating a desire for XR experiences, but many – such as the recent Fortnite concert series – require a games console to take part. In the future the hope is that these events will become more accessible as the potential for content to be created and received will be greatly enhanced thanks to 5G. The opportunities in terms of low-latency, real-time live events is also an area to watch.

Elsewhere, the visitor attractions sector looks set to benefit from the combination of 5G and XR. For example, museums and galleries will be able to create new viewing experiences and make their content available to more people; there are even examples of artists basing entire exhibitions on 5G.

The third session, led by CEDIA content director Ed Wenck and Tony Edwards, managing director of Jooced Custom Sound and Vision, looked at how XR is being applied to the real world.

Edwards explained how he is already using the Oculus Go headset to present a virtual showroom and to enable clients to have their cinema room designed and developed in VR.

This ability to immerse the client in the environment has already had a positive impact on sales and with the speed of production increasing both for full mock ups and design alterations, the future looks bright.

Speaking of the future, and the hope is the addition of spatial audio and haptics will add to the immersive experience, with the 360-view complemented by the ability to hear and touch what’s going on in a space. Another game changer would be if clients could change their environment in real time in order to refine designs.

VR also has the potential to create additional revenue streams, whether that’s working with architects, designers and construction teams to create VR designs, or actually building VR spaces such as golf or driving simulation rooms.

Our sponsors and partners

Presenting Show Partner

KNX

Bronze Sponsors

Cloud Electronics
Sennheiser
Adder Technology Limited

Platinum Sponsors

Lang AG
Jabra
Sound United
Crestron
Shure

Media Partners

Ebner Media Group
KommunikationsRaum
iXtenso.com
ON OFF
Media BIZ
AV-views
Digital Security Magazine
AVintegracje Magazine
A1 Retail magazine
Connessioni
mondo dr
Mediakwest
365 Retail
OnlineLightExpress.in
AV Technology
DCN
IT-Markt
Resolution
Systems Contractor News
ISP Integración
display Verlags GmbH
Sound & Video Contractor
Future
SYSTEM INTEGRATOR MAGAZINE
Interempresas Seguridad
Business Partner PBS
CE Pro US
Electricien+
PROSOUND
CEtoday
Medientechnik & Systemintegration
digital signage
UC News
TPMEA
a&s Adria
POS-Manager Technology
proaudio.tech
TPV News
proaudio.tech
Panorama Audiovisual
InPark Magazine
Pro AVL MEA
Mix
AV magazine
Digital AV Magazine
HiddenWires
Conectronica
POS-Ladenbau
AV News
Independent Education Today
Connected Home & Business
Hotel Management International
AVNation
Light & Sound International
Education Technology
Domotica.it
TPI
ESMARTCITY
DA Retail
Systems Integration Asia
Inavate EMEA
Sign and Display
LightSoundJournal
Commercial Integrator US
ProMediaNews
Enterprise Management 360
Sonovision
asmag.com
LAVNCH [CODE]
Sistemi Integrati
Professional System
FKT
Lighting Asia
Smart Buildings Magazine
Educacion 3.0
Comunicaciones Hoy
Smart Intégrations Mag
Pro AVL Asia
AV-SIGNAGE
TVBEurope
Event Partner
ECN - Electrical Contracting News
A1 Lighting
IT Business
University Business
Installation
Essential Install
Mondo*stadia
Production Partner
AVNews.hu
InfoAV China
UC Today
KNXtoday
Blooloop
AVI Latinoamerica
OFFICE ROXX
smartintegracionesmag.com
SignPro Europe
Tecnohotel
Equipamiento para centros educatives
Inavate APAC
rAVe [PUBS]
Grupo eventoplus
AV Magazine
CASADOMO
Smart Building Italia
Score Magazine
PRO AV NORWAY
Residential Systems
Retail Focus
Doctor ProAudio.com
IT Reseller
HC Home Comfort&Design
ISP Audio & Light
instalia.eu
rAVe Europe
IntegrationMag
Lighting&Sound America
Essential Install Commercial

Event Partners

Shure
Poly
Matrox
Wildwood PR
ZeeVee
Women in Lighting
Jabra
Easescreen
Sharp NEC
Webex by Cisco
Crestron
Sony

Gold Sponsors

Barco
Lenovo
INFiLED

Associate Partners

Domonetio
ISCVE
Wildwood PR

Official Marketing Suppliers

SmallWorld Publishing
Inavate APAC
Fizzz Media
Future

Silver Sponsors

Televic

Technology Partners

Fluge AV
Lang AG
Shure
HD Ledshine
Adamson
Exhibition Hub
Listen Technologies
AV Drop
AVstumpfl
Pixera
Netgear
Midwich Group Plc
Barco
Vioso
Middle Atlantic