fbpx
Fira Barcelona, Gran Vía
31 Jan - 03 Feb 2023

RISE Spotlight: XR in Today’s RealityOn the Sofa

Why lockdown has accelerated XR usage

XR has developed in leaps and bounds over this past year, yet there is still more to come. Raffaella Camera, who recently drove XR strategy at Accenture, gave an informed insight into trends within the VR and AR markets, and offered predictions about the sectors that are set to benefit most from these technologies.

Since its breakthrough in 2010, the variable world of XR has continued to secure fans and followers alike. Along with the development of its technologies and the global phenomenon of so many people staying at home this year, the 2020 isolation has accelerated XR’s use, particularly on the consumer side.

“We thought the explosion and true usage of AR in VR wasn’t going to happen on the consumer side until 2023,” Raffaella told TNW’s Már Másson Maack . “Being isolated at home has allowed for interaction with brands and products which has forced companies in general to accelerate the usage of AR in VR in a cross-platform solution.”

Watch the full session here

YouTube

By loading the video, you agree to YouTube's privacy policy.
Learn more

Load video

“2020 has definitely taught us to leave behind a little bit of our purist views of AR and VR and embrace the technology in 2.5D and full 3D,” she continued.

We are increasingly seeing the use of XR appearing in our everyday lives; in most cases we are not even aware of it, as can be seen for example in the use of the multimedia messaging app Snapchat.

“I consider Snapchat to be the pioneer and inventor in anything to do with AR.” said Raffaella.  “They took AR and created the lenses many years ago, making it commonplace for everyone – to the point where people don’t even think of it as AR, they just think of it as a lens. Now I think shopping, events and music concerts will all follow that same process.”

As Accenture XR looks towards the next few years, there are high hopes for XR in 2023. With the launch of new products and services, we are just getting started: “We’re anticipating the launch of new models of AR glasses for consumers. We also expect to see improvements in display and optics and certainly the proliferation of 5G so you can stream and access content that is a lot heavier than what you stream directly on the web today,” concluded Raffaella.

Our sponsors and partners

Presenting Show Partner

KNX

Bronze Sponsors

Sennheiser
Adder Technology Limited
Cloud Electronics

Platinum Sponsors

Jabra
Crestron
Shure
Sound United
Lang AG

Media Partners

Mediakwest
Pro AVL MEA
KNXtoday
IT-Markt
Tecnohotel
Ebner Media Group
iXtenso.com
Sistemi Integrati
Independent Education Today
HC Home Comfort&Design
Conectronica
AV Technology
A1 Lighting
Residential Systems
TPI
Retail Focus
Resolution
Connected Home & Business
Interempresas Seguridad
SYSTEM INTEGRATOR MAGAZINE
AV Magazine
KommunikationsRaum
DA Retail
Sound & Video Contractor
IntegrationMag
HiddenWires
Connessioni
Score Magazine
Smart Building Italia
OFFICE ROXX
Domotica.it
InPark Magazine
POS-Ladenbau
Education Technology
OnlineLightExpress.in
proaudio.tech
Panorama Audiovisual
TPMEA
Digital AV Magazine
DCN
CASADOMO
instalia.eu
365 Retail
AV magazine
a&s Adria
smartintegracionesmag.com
Commercial Integrator US
LAVNCH [CODE]
University Business
proaudio.tech
Doctor ProAudio.com
AV-views
Electricien+
Hotel Management International
SignPro Europe
rAVe [PUBS]
Inavate APAC
Essential Install
ESMARTCITY
Systems Contractor News
Pro AVL Asia
Sonovision
PROSOUND
AVintegracje Magazine
ProMediaNews
Medientechnik & Systemintegration
Equipamiento para centros educatives
ON OFF
Future
Smart Buildings Magazine
IT Reseller
TPV News
ISP Audio & Light
PRO AV NORWAY
InfoAV China
ISP Integración
CE Pro US
FKT
Business Partner PBS
Systems Integration Asia
Enterprise Management 360
Digital Security Magazine
TVBEurope
A1 Retail magazine
mondo dr
Comunicaciones Hoy
ECN - Electrical Contracting News
AV News
Production Partner
Lighting Asia
IT Business
Media BIZ
LightSoundJournal
Grupo eventoplus
POS-Manager Technology
UC Today
Lighting&Sound America
AVI Latinoamerica
Smart Intégrations Mag
display Verlags GmbH
Educacion 3.0
Sign and Display
Mondo*stadia
asmag.com
Light & Sound International
Professional System
CEtoday
UC News
Event Partner
Inavate EMEA
Mix
rAVe Europe
AVNews.hu
Blooloop
Essential Install Commercial
AV-SIGNAGE
AVNation
digital signage
Installation

Event Partners

Poly
Jabra
Webex by Cisco
Sony
Sharp NEC
Women in Lighting
Crestron
Easescreen
Matrox
Shure
Wildwood PR
ZeeVee

Gold Sponsors

INFiLED
Barco
Lenovo

Associate Partners

Wildwood PR
Domonetio
ISCVE

Official Marketing Suppliers

Inavate APAC
SmallWorld Publishing
Fizzz Media
Future

Silver Sponsors

Televic

Technology Partners

AV Drop
Vioso
Listen Technologies
Midwich Group Plc
Middle Atlantic
Netgear
Barco
AVstumpfl
Fluge AV
Shure
Lang AG
HD Ledshine
Exhibition Hub
Pixera
Adamson