FIRA Barcelona
1-4 February 2022

CEDIA InsightsThe Latest Advances in XR, AR and MR - and How They Can Help Your Business

Rich Green

Listen to the CEDIA Podcast – ‘XR Update’

Rich Green (Rich Green Design) gives us the latest on XR – ‘extended reality’ – in this mind-bending CEDIA podcast. How does it encompass VR, AR, and MR? What are the newest advances? What’s happening in the realms of brain-computer interfaces, haptics, and (especially) audio? And most importantly, how will it impact your business?

Rich – who last updated CEDIA on this topic from the Main Stage at ISE 2020 – has integrated homes for the upper echelon of clientele in the US, and has been extensively involved in creating collaborative workspaces for a variety of commercial firms and startups in Silicon Valley. He’s a practitioner of ‘design thinking’, an empathetic approach to technological innovation that’s currently taught at the Stanford University d.school in Palo Alto, California.

Rich believes that a truly immersive, virtual experience is closer to reality that we might think, even though advancements have slowed during the current global pandemic. XR’s uses for everything from entertainment to education are about to blossom, according to Rich, and the resulting disruption is both ripe with opportunity and fraught with danger. Rich has unique insights into these trends, and knows what Google, Facebook, Apple, and the other big players in this segment are currently developing.

Listen to the CEDIA podcast here